In Partnership with
November 18, 2025
At IMS Dubai 2025, The Circuit Group and Create Music Group unveiled a landmark partnership that will see the launch of Circuit Capital, a nine-figure music investment fund backed by more than $500 million in deployable capital. The fund will focus on acquiring and scaling catalogues, labels, publishers, and cultural IP, while supporting the long-term careers and businesses of artists.
The announcement, made during their Day 2 session “Meet Circuit Group & Create Music Group: Behind the Deal,” highlighted the shared vision between the two companies: an artist-first approach to investment, ownership, and long-term value creation within electronic music and beyond.
Circuit Group, founded by industry veterans and home to management companies AYITA and Seven20, has built a reputation for shaping global careers for artists such as FISHER, Chris Lake, deadmau5, Cloonee, and Aluna. The launch of Circuit Capital expands this mission by enabling creators to leverage their IP in new ways while maintaining creative control.
“Our ethos and our approach has always been about artists first and creating an ecosystem for artists which allows them to own their own rights, build their own businesses and their own IP,” said James Sutcliffe, Global COO of The Circuit Group.
“Culture is just as important as the money… giving something back rather than it just being about dollars.”
Create Music Group, one of the fastest-growing companies in the music-tech landscape, brings substantial infrastructure to the partnership, including global rights management, advanced data and analytics, and the balance sheet to support large-scale acquisitions.
From the stage at IMS Dubai, Eric Nguyen, SVP of Corporate Development and M&A at Create Music Group, emphasised the shared alignment behind the partnership:
“We look at ourselves as a platform for artists, entrepreneurs, label entrepreneurs to come and build their businesses, built on technology and infrastructure, data and capital.”
The partnership follows the success of the Deadmau5 catalogue transaction, which Sutcliffe described as “the blueprint” for a new wave of artist-led deals. Circuit Capital will continue this model by supporting both catalogue acquisitions and future project financing, giving creators flexible pathways to build sustainable value without relinquishing artistic identity.
Beyond acquisitions, the fund enables new vehicles for futures funding, investment into cultural ventures, and opportunities for artists to participate in the growth of their catalogues rather than simply selling outright.
As the global dance music ecosystem expands, particularly in fast-growing regions such as the Middle East, the partnership positions both Circuit and Create at the forefront of a new era of artist-driven investment strategy.
With multiple deals already in the pipeline, the first announcements from Circuit Capital are expected early next year.
