Sunita Dhaliwal

Sunita Dhaliwal is the Co-founder and Managing Director of award winning marketing agency The Everyday Agency. A marketing innovator with a vision to shape the future of music and event marketing. Working with the likes of David Morales, Todd Terry, Paul van Dyk, Sony, R&S, E1, Chinois & Cafe del Mar. Sunita has transformed how artists, festivals, and brands connect with audiences in an ever-evolving digital landscape. Leveraging her deep understanding of fan behavior, cultural trends, and emerging technology, she has led award-winning campaigns that have resulted in Grammy nominations, platinum records, and sold-out global events. Sunita’s expertise lies in creating sustainable marketing strategies that go beyond selling tickets or streams, they build lasting brand legacies.