
Cultural Strategist, Independent Advisor
Saadia Zahid is a seasoned cultural strategist and creative force with over 25 years contributing to the Gulf’s modern creative economy. Based in the UAE, her work spans creative strategy, cultural programming, and placemaking; bridging culture , commerce, and community. Saadia has collaborated with cultural districts, retailers, and government entities to deliver transformative initiatives and programs across Dubai, Riyadh, Jeddah, and New York.
Her expertise lies in crafting multidisciplinary experiences that bring cultural vision to life; from concept and curation to execution and operations. Through her projects, she has realized both physical and digital spaces that celebrate artistic expression, nurture regional creative talent, and drive meaningful cultural, social, and commercial impact across the region.