Rufy Ghazi

Rufy Ghazi is a music business professional with experience in product management, digital transformation, and research. She works as a product consultant for music tech companies, drawing on experience at ByteDance (TikTok), Amra (Kobalt Music Group), and various early-stage startups. She is also the Head of Music Research at Audience Strategies, where she spearheads data-driven research projects for the wider music ecosystem. Her notable reports include the Fourth UK Electronic Music Industry Report (for NTIA), Sound Investments (the first in-depth mapping of the UK music tech ecosystem for Music Technology UK), and A Slice of Fairness (for Aslice). She has also led the Fair Play initiative, an independent audit of rights and royalties in electronic music. Its first groundbreaking report on the UK ecosystem attracted attention from outlets like The Guardian, DJ Mag, Resident Advisor, The Quietus, and others. Rufy is the co-author of PROMPT for Musicians, a practical guide to AI language models for artists and music professionals. She has contributed to publications like Billboard, writing on AI’s impact across the music industry, and Attack Magazine, where she has addressed the economic realities facing DJs. An AFEM Executive Board member, Abbey Road REDD and BPI GROWMUSIC mentor, Rufy is a regular speaker at conferences including ADE, Eurosonic, IMS, and Reeperbahn Festival. She continues to advocate for ethical innovation and a more sustainable, equitable music industry. She also performs as Lady Ruffelin, a London-based DJ whose genre-spanning sets explore Drum & Bass, dubstep, breakbeat, UKG, and other leftfield sounds. Her most recent performance includes opening for the Gorillaz at Copper Box Arena, London (UK).