In Partnership with

AlphaTheta
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Rachel Strassberger

Director, Realsound SA (CH)

For over 25 years, she has worked across every layer of the industry, from shaping brand identity to negotiating international licensing deals across dozens of territories, while also leading digital strategy, releases, and global tour coordination. Her three-decade career is built on precision, scale, and consistency. Through her consultancy, Strassberger, she brings this vision of the music business into practice, supporting clients across exposure, licensing, marketing, data-driven promotion, publishing deals, distribution, and international promotion. She has worked with major labels such as Universal Music, Warner Music and Sony Music, as well as artists including Bob Sinclar, Tchami, Disciples, Tiësto, Yves Larock, EDX, Sam Feldt and Lost Frequencies, among others. Today, Rachel Strassberger is part of the Black Eyed Peas’ management team, operating at the core of one of the biggest pop institutions in the world. She moves seamlessly between labels, partners, platforms and promoters, aligning music, marketing and operations into one cohesive system. Because behind every global act, there is infrastructure. Her motto has always been: “Do What You Do Best and Let Us Take Care of The Rest.”