Kunal Merchant

Kunal Merchant is a New York–based artist, entrepreneur, and co-founder of Indo Warehouse—a boundary-pushing music collective, record label, and live experience platform redefining the global dance music landscape through an “Indo House” sound. What began as a grassroots movement rooted in New York’s underground has rapidly evolved into a global phenomenon. Under Kunal’s direction, Indo Warehouse has emerged as a cultural force—bridging South Asian heritage with contemporary club culture across sound, visuals, and storytelling. The collective has taken its vision to some of the world’s most iconic stages, including Coachella, Hï Ibiza, and F1 Singapore, while building a deeply engaged global community. Beyond the stage, Kunal operates at the intersection of music, culture, and brand—leading Indo Warehouse’s expansion across touring, releases, and immersive experiences. His work is driven by a long-term vision: to create a new global category for dance music that authentically represents the diaspora while resonating universally. At its core, Kunal’s mission is to shift perception—championing South Asian culture not as a niche, but as a central force in shaping the future of global music.