Jessica Capaz McCarthy

Jessica Capaz McCarthy is a Creative Strategy Director and cultural advisor working across music, hospitality and contemporary culture. She served for 15 years as Artistic & Music Director at Pacha Group, leading creative direction and programming across an international portfolio including Pacha, Destino and Lío, shaping identities and experiences through artistic direction, talent programming and spatial concept development. She is the founder of Vyvatra Studio, a strategic creative consultancy guiding brands, artists and cultural ventures in defining creative direction and cultural positioning with long-term relevance.