Managing Partner (EME), Reed Smith LLP
Gregor Pryor is one of the world’s foremost lawyers in the music and digital media industries. As Managing Partner for Europe and the Middle East at international law firm Reed Smith, Gregor works at the heart of the global entertainment business, advising leading record labels, publishers, artists, streaming platforms, and tech innovators on the complex legal and commercial issues shaping the future of music.
With more than 20 years of experience in the sector, Gregor has built a reputation as the go-to advisor for those navigating the convergence of music, technology, and creative rights. His work spans the full music value chain from the licensing, production, and distribution of content to artist deals, catalogue acquisitions, and digital platform strategy. He advises global streaming and social media companies on their relationships with rights owners and creators, while supporting artists and managers in protecting and monetising their intellectual property across evolving platforms.
Gregor’s deep understanding of both traditional and emerging models has made him a trusted partner for companies and creators adapting to the digital age. He has been at the forefront of landmark developments in digital music licensing, rights management, and the evolution of streaming models, and regularly helps clients structure innovative deals in areas such as AI-generated content, virtual performances, and immersive experiences.
Recognised by The Legal 500 as a “digital carriage superstar” and consistently ranked in Band 1 by Chambers and Partners, Gregor’s expertise is widely acknowledged across the industry. Wired magazine has named him among the Top 100 Most Influential People in Digital Media, and he has appeared in Music Week as part of the Legal Team of the Year.
Beyond his client work, Gregor sits on the UK Government’s Future Fifty Advisory Panel for high-growth tech companies and serves on the Prince’s Trust Internet and Media Leadership Group, supporting the next generation of creative entrepreneurs.
A regular speaker at international conferences, Gregor brings a unique perspective on how law, innovation, and creativity intersect, helping shape how music is created, shared, and valued in the digital era.