Albert Carter

Albert M. Carter, known professionally as Berto, is a Dubai-based music entrepreneur, educator, and Recording Academy member redefining how the world connects through music. As the founder of AudioSwim and Director of Business Development at Wave Sound Studios, he bridges the MENA and global music industries through innovative business models, artist development, and strategic partnerships. With over a billion streams tied to his work, a best-selling book (The Art of the Music Hustle), and appearances at LEAP, WCCE, and XP Music Futures, Carter has become one of the region’s most influential voices in music, tech, and education.