Head of Music, UNation
Adam Smith has spent over 15 years in the music industry, working with some of the world’s biggest names including Justin Bieber, Florence & The Machine, One Direction, and Chase & Status. After starting out at Virgin EMI, Epic then Syco, he moved into artist management, collaborating closely with acts like Swedish House Mafia, Alesso, and Don Diablo.
He went on to play a key role at Unsigned, helping shape the careers of emerging artists and talent through creative strategy and smart partnerships. Now, as Head of Music at U–nation — a joint venture between Live Nation and Unsigned Group — Adam is focused on discovering and developing Arabic talent for the global stage. He’s leading the charge with artists like Jana Diab, Riz La Vie, and Mazen, and building pathways that connect MENA talent with international audiences.
Driven by a passion for artist development and cultural exchange, Adam continues to shape the future of music with a forward-thinking approach and deep industry expertise.