Oana Radu

Oana is an international festival executive and business leader whose career bridges strategy, entrepreneurship, and the creative industries. With extensive experience in building large-scale cultural projects, she has established herself at the intersection of business growth and artistic expression, leading initiatives that bring together diverse audiences and transform destinations into global cultural landmarks.

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Her professional journey spans more than a decade of developing and scaling ventures across multiple markets, from Europe to the Middle East. She has consistently combined entrepreneurial drive with corporate leadership, focusing on how live events, entertainment, and innovative business models can generate both economic impact and cultural value.

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Beyond operations, she is deeply invested in the human side of leadership. She is interested in cultivating creative partnerships, and driving projects that balance financial sustainability with visionary storytelling. Her approach is rooted in curiosity, adaptability, and a strong belief in the power of shared experiences to shape communities and music can sit as the foundation of it all.

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Today, her work focuses on redefining how music and large-scale live experiences can expand internationally, blending strategic foresight with cultural sensitivity to create events that resonate across borders.

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