Associate Director (Marketing & Promotions), Sony Music
Nour Reda is a music marketing expert with extensive 360-degree experience across both the DSP and label sides of the industry. Passionate about elevating Arab music on a global scale, Nour focuses on promoting and exporting regional talent beyond the Middle East, bridging cultural and industry gaps.
Currently, Nour leads the local marketing efforts for Sony Music Middle East, overseeing marketing strategies for Arab superstars such as Amr Diab, Mohamed Hamaki, and Amir Eid, while also focusing on developing and building the brand of emerging talents.