In Partnership with
In Partnership with
Artist Manager, Tete a Tete Lab
With over 15 years of experience in marketing and communications, Celina Aoun has established herself as a leading force in the region’s music and entertainment scene. As the visionary founder of Tête-à-Tête, she has seamlessly merged her background in luxury brand strategy with her passion for electronic music, positioning the agency at the crossroads of music management, event curation, and lifestyle PR.
Celina’s career has evolved from shaping the identities of world-class hospitality and lifestyle brands — such as Cipriani, Sean Connolly at Dubai Opera, and Maison Assouline — to representing international electronic artists including Fideles and collaborating with renowned DJs, producers, and promoters worldwide. Her unique ability to bridge brand storytelling and music culture has made her a trusted partner for talent and brands seeking authentic connections with audiences.
Under her leadership, Tête-à-Tête has expanded beyond traditional PR to offer four core pillars: strategic communications, brand development, music management, and guest list curation. The agency’s integrated approach allows Celina to craft experiences that amplify artist visibility, elevate brand collaborations, and create lasting cultural impact.
Driven by a belief that music is the ultimate connector, Celina continues to redefine how artists and brands engage audiences — uniting creativity, authenticity, and a deep understanding of the global music landscape.
