Native Instruments Founders – IMS 2014 – Keynote Interview


10 July 2014

WHO: Founders of Native Instruments – Daniel Haver And Mate Gallic. Interviewed by Heiko Hoffmann (Groove Magazine, Editor-in-Chief)

WHAT: IMS were proud to feature two of the most influential innovators in electronic music today – to tell their story to the IMS delegation. Instrumental in changing the production and live elements of DJ-ing and performance, co-owners Matt and Daniel touched on their beginnings, game-changing products and insight into what they are working on for the future.

HIGHLIGHTS: Talk of a synthesizer they are working on releasing soon and what NI has planned for the near future.

CHOICE QUOTES:

Daniel Haver: “We want to be where our customers are, we want to create product that suites the user case.”

Mate Galic: “We never wanted NI to be for a specific genre, we want to help create music genres.”

To watch all the forthcoming IMS 2014 videos subscribe to our channel.