Jason Strauss, partner at Vegas’ TAO Group (Tao, Marquee, LAVO) joined David Grutman of Miami’s LIV and Story Nightclubs for a fascinating conversation at IMS Engage at the W Hollywood. The lively dialogue between two of nightlife’s biggest forces provided insight into the inner-workings of American nightlife.
"I always look to see what’s coming out of the underground." – David Grutman
"We used to look to Ibiza for nightlife trends. Now North America is starting to lead the charge." – Jason Strauss
"I came back from Ibiza and said we needed EDM, confetti and naked people, and we went from 25-40M in a year." – David Grutman
"It’s a dramatic amount of commitment." – Jason Strauss on work/life integration in the nightlife industry.