IMS Ibiza 2018 – Keynote Address In Memory of Avicii by Pete Tong

IMS co-founder Pete Tong paid an emotional tribute to "special talent" Avicii at the 11th edition of the International Music Summit.


29 June 2018

IMS co-founder Pete Tong paid an emotional tribute to “special talent” Avicii at the 11th edition of the International Music Summit. Real name Tim Bergling, Avicii died in Muscat, Oman, earlier this year at the age of 28. The Swedish DJ had retired from touring in 2016 for health reasons.

Tong used his keynote speech on day one of the three-day conference to give a poignant talk on the importance of looking after artists’ mental health and pondered whether it was time to establish a support group for those in the electronic music industry.

“From the start, Tim was clearly a very special talent,” he said. “His innate sense of melody, combined with his gift for arrangement and production set him apart, but what was truly unique about Tim in 2008/9 was that he was so young. He was the first teenager of the EDM era to make music inspired by his peers and then join them all within a matter of 12 months.

“How could Tim, one of the most talented and successful artists of his generation, go from making music in his bedroom in 2008 to taking his own life in a hotel room in 2018? I believe we can find some of the answers when we examine what it’s like to be a successful DJ/Artist/Producer and relentless globetrotting live performer in the present day.”

The full speech is now available to view online.