IMS ENGAGE Announces First Two Pairings

29 March 2016

WME’s Head of Music Marc Geiger in conversation with Sonos CEO John MacFarlane

Live Nation President of EDM James Barton in conversation with AM Only’s Lee Anderson

March 22, 2016 Hollywood, CA – IMS ENGAGE returns to Los Angeles for its fourth consecutive year on April 21 at the W Hotel Hollywood, for a series of unmoderated conversations between leaders from the worlds of finance, technology, music and media to address the growing influence of electronic music. The first two pairings are all about the music executive, and feature four of the music industry’s most important players, from four of its biggest companies – Live Nation, WME, AM Only/ Paradigm Agency, and Sonos.

The first pairing features the Head of Music of one of the world’s premier agencies -WME- Marc Geiger, in a conversation with John MacFarlane, CEO of the pioneering audio company Sonos.

The second conversation offers an exploration into the unique push and pull between promoters and agents, featuring two of its biggest power brokers. Live Nation’s President of Electronic Music James Barton, with AM Only’s East Coast Vice President Lee Anderson, the man responsible for booking acts including Skrillex, Disclosure and Claude Vonstroke.

Marc Geiger in conversation with John MacFarlane


As the Head of Music at WME, Marc Geiger has overlooked the careers of the most impactful musicians of the 21st century. His roster includes Rihanna, Tom Petty, Jack White, Outkast, Neil Diamond, Jane’s Addiction, and dozens of others. Geiger is known as a visionary, having developed a priceless ability to forecast trends in music. He helped spearhead the agency’s foray into EDM, as WME was the first major agency to open an EDM division, something Geiger accomplished alongside agent Joel Zimmerman and scene leader (and IMS co-founder) Pete Tong. Geiger has also aligned WME with some of the world’s most impactful festivals such as Lollapalooza, a festival he co-founded in 1991.

John MacFarlane is the CEO of wireless speaker company Sonos – a smart speaker system connected over WiFi that allows you to stream your favorite music throughout your entire home. John co-founded Sonos in 2002, with the goal of re-inventing the way music fans listened to music in their homes. Today, Sonos is the premier brand for the field. John brings a unique software and hardware focused approach to the business, having co-founded and served as the CEO of He and the team built large-scale interest based email systems for the world’s largest telecommunications companies as they entered the age of the internet in the mid nineties.

James Barton in conversation with Lee Anderson


Lee Anderson has been the driving force behind some of dance music’s most important careers, and a significant puzzle piece in making AM Only one of the leading agencies for dance music in the world. Anderson took after Founder/President Paul Morris’ vision rapidly, taking acts like Skrillex, Zedd, and Disclosure from relative obscurity to headlining international festivals and arenas (and not to mention top 40 radio).

Anderson masterminded hugely successful and needle-moving engagements such as Skrillex’s Full Flex Express, Disclosure’s Wildlife, and Claude Vonstroke’s Dirtybird BBQ. The success of Anderson and Morris resulted in AM Only’s successful merger with booking giant Paradigm Agency, effectively thrusting AM Only even further into the mainstream limelight.

James Barton is a man who hardly needs an introduction. As the president of the electronic division at the world’s biggest event company, Live Nation, Barton is responsible for millions of electronic music ticket sales. Prior to joining Live Nation Barton turned a small club night in Liverpool, Cream, into one of the most iconic nightlife brands in electronic dance music, expanding into Ibiza, Buenos Aires, and other locales, as well as the UK’s biggest festival, Creamfields, in 1998. In 2012 he sold the legendary brand to Live Nation, as well as taking up the position of President of the Electronic Music division.

Along with Creamfields, Barton was instrumental in acquiring and creating partnerships that include Insomniac, Hard, Ink, SPG Sweden and Creamfields. In 2014 James secured the #1 position in Rolling Stone’s “50 Most Important people in EDM” and was voted #1 in Billboard’s highly coveted “Top-30 Power Players in EDM”

With its three previous events IMS Engage has emerged as a key event in the music North American music industry calendar. Previous speakers include Quincy Jones, David Lynch, Sean ‘Diddy’ Combs, Hans Zimmer, Moby, Skrillex, Diplo, Seth Troxler, Instagram founder Kevin Systrom, Kaskade, YouTube founder Chad Hurley, Giorgio Moroder, Russell Simmons, Jaron Lanier and many more. As in the past three years, Pioneer DJ and W Hotels continue to partner with and support IMS ENGAGE and help provide a platform for the conference.

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