IMS 2012 – Patrick Walker of Youtube & Google

6 December 2012

Youtube an example of a global brand that offers an inventive model for releasing contemporary music, IMS welcomed DirectorPatrick Walker to show us how important Youtube can be for your artist or brand.

“There 4 billion views a day on YouTube, up 50% on last year, which includes 600M mobile views daily. This is a really important number. This is 3x higher than last year…Think about all the people getting connected devices and think about your own consumption on mobile and tablets.”