Day One Highlights from IMS Ibiza 2017

24 May 2017

Today at the 10th edition of the International Music Summit Ibiza, The Association for Electronic Music (AFEM), the global voice of the electronic music industry, announced their first phase of artist ambassadors.

Aligning with the organisations strong voice and purpose, the list includes some of electronic music’s most respected global artists, a diverse range of DJs, musicians and producers from both the mainstream and underground that represent the spectrum of the genre. Ambassadors include Black Coffee, B-Traits, Carl Craig, Nile Rodgers, Pete Tong and Seth Troxler.

The IMS 10 Annual Business report news is released. Global electronic music industries up 3% to $7.4 billion showing positive growth, pointing to healthy and successful industry. In Music Sales and Genres, Dance music sales up across all formats in the USA, now 5th most popular genre. Germany at all time high with Beatport returning to profit and techno remaining the biggest Beatport seller. Drum and Bass also experiences incredible growth, an exciting indication of a renaissance for that sound.

Today IMS founder Ben Turner and AFEM’s Mark Lawrence took the stage with a call-to-action for the next ten years of our genres of growth. Kevin Watson discussed the IMS Business Report 2017 and a look back at the last decade of the genres growth plus the all-important annual valuation of the genre for 2017 was revealed. 



Denis Doeland talked us through the digital domain as an ecosystem that connects numerous sub-ecosystems. The end game of the dance industry will be a complete automated industry whereas contextual data, bots and blockchain are the key drivers. 


Mark Lawrence invited Austen Kramer of Spotify and other industry professionals to discuss digital consumption of music in all its forms as the dominant and accepted consumption method for users and increasingly for professionals in the music industry. 

Gregor Pryor summarised ten things the electronic music scene can learn from hip-hop; including making deals like Jay Z and being as brave as Will.I.Am. 

She.Said.So’s Andreea Magdalina joined artists and industry professionals such as Agoria, Louisahhh, Monki to talk in depth about the very prominent ‘Health VS Hedonism’ topic. The panel discussed training your brain to stay present to deal with psychological stress, and how to not burn out when on the road touring. 

Health Headonism

Austin Kramer of Spotify conducted a masterclass on how to successfully drive plays on Spotify via playlists and charts, the most galvanizing way to break new music in 2017. 

Nick DC of Mixmag spoke to The Black Madonna about the road into her music career, and the prejudices that women face within all industries. “Stop debating it, it’s not a debatable fact, it’s like climate change, it’s like evolution. Even debating this topic…we are so far past that” The Black Madonna. 

Grego O’Halloran of Ibiza Voice met the Arnau Family AKA team elrow. They have been throwing incredible parties for six generations, and elrow have become a global reference in the field of circus inspired parties with quality dance music, unimaginable scenarios and outlandish characters. 


Ben Turner talked to Resident Advisor co-founders Nick Sabine and Paul Clement. RA is most influential editorial platform for left-of-centre electronic music, and they discussed their success story.