Announcing Final Speakers for IMS Engage

18 April 2016

Returning to W Hollywood Hotel for Fourth Year on April 21

TAG Strategic founder Ted Cohen + President of Music at Universal Mike Knobloch

Iconic producer Arthur Baker + Academy Award Nominated Director John Singleton


IMS Engage is proud to announce its final two pairings for its annual IMS Engage conference at W Hollywood Hotel. Iconic producer Arthur Baker will converse with Oscar nominated film director John Singleton, and digital entertainment industry veteran and TAG strategic founder Ted Cohen will be paired with the President of Music at Universal Pictures Mike Knobloch.

The two pairs will join previously announced participants Pete Tong and industry commentator Bob Lefsetz, Live Nation’s President of Electronic Music James Barton and AM Only’s Vice President of the East Coast office Lee Anderson (Skrillex, Disclosure, Claude Vonstroke), and WME’s Head of Music Marc Geiger with Sonos CEO John MacFarlane.

When it comes to the digital side music, whether its licensing or marketing, distribution, etc, no one knows it better than Ted Cohen. He is a veteran of the entertainment industry, having held management position at EMI Music, Warner Bros. Records, and Philips Media, prior to founding his consulting firm TAG Strategics. Over his long and impactful career, Ted has been an integral part of maximizing the reach and appeal of musicians like Dave Matthews, Santana, The Cranberries, Dolly Parton, Neil Diamond, and dozens of others. He has helped mold and direct digital strategy for companies such as Napster, Microsoft, Universal Studios, and Dreamworks. As a founder of the digital consulting firm TAG Strategics, Ted has worked with behemoth brands Coca Cola, Verizon, SanDisk, and countless others.

Mr. Cohen is joined in conversation by the President of Film Music and Publishing at Universal Pictures Mike Knobloch. If you’ve been to a movie in the past decade, then you’ve probably witnessed a work influenced by the experienced hands of Mr. Knobloch. He’s overlooked the musical direction of films ranging from Titanic, to Avatar, to the Bourne Identity, to The Devil Wears Prada. Before joining Universal Pictures in 2010, Mr. Knobloch was the Vice President of Music at Fox Music. He’s helped align the cinematic vision of a film with artists such as Florence and The Machine, Moby, M83, and many more.

The second pairing features Arthur Baker, an American record producer best known for working with hip hop acts Afrika Bambaataa, Planet Patrol, and New Order. Mr. Baker was a prominent fixture in 80s dance music, being known for remixing the records of acts like The Pet Shop Boys, Cindy Lauper, and Bruce Springsteen into dance-centric beats, along with producing and co-writing some of the decade’s biggest dance originals: New Order’s ‘Confusion’, Freeez’s ‘I.O.U.’, etc. He’s also produced and remixed for Hall and Oates and Bob Dylan, solidifying a career that has greatly influenced the present day feel and acceptability of electronic dance music.

Mr. Baker will be speaking with John Singleton – an oscar nominated director known for films such as Boyz n the Hood, Poetic Justice, Rosewood, Shaft, and 2 Fast 2 Furious. For Boyz n the Hood, Mr. Singleton was nominated for Best Original Screenplay and Best Director at the age of 23, making him the youngest person ever to be nominated for the award. Mr. Singleton’s conversation with Mr. Baker shows IMS’s continued effort to explore the impact and interaction of electronic music in the greater field of entertainment.

With its three previous events IMS Engage has emerged as a key event in the music North American music industry calendar. Previous speakers include Quincy Jones, David Lynch, Sean ‘Diddy’ Combs, Hans Zimmer, Moby, Skrillex, Diplo, Seth Troxler, Instagram founder Kevin Systrom, Kaskade, YouTube founder Chad Hurley, Giorgio Moroder, Russell Simmons, Jaron Lanier and many more.

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