In 2014, IMS sought to expand into the progressive Eastern electronic music market. Singapore became an obvious choice for IMS Asia-Pacific with its tropical weather and bustling culture that is the perfect blend of foreign and familiar. Singapore brings together the Eastern and Western worlds, and it’s time to find out exactly why this charming city is the go-to destination for electronic music mavens and curious travelers all around the world.
1. IT’S THE GATEWAY OF ELECTRONIC MUSIC IN ASIA
Singapore has always been a progressive and connected hub in Asia-Pacific. “Singapore is the gateway to electronic music in Asia,” Ben Turner, Co-Founder of IMS explained.
Singapore’s Zouk was of the first super clubs of the region and continues to be one of the world’s biggest club brands. The city has continued to push forward in expanding and exploring the possibilities for electronic music.
2. EAT FANTASTIC FOOD IN ONE OF ASIA’S CULINARY CAPITALS
Singapore is a gastronomy capital of Asia, and rightfully so. Thanks to its geographic location and colorful history, Singapore is a melting pot of Asian cultures and cuisine with flavors coming from across the region. A rise in gourmet venues run by top chefs has given way to a new style of eating out. From phenomenal street food to international acclaimed restaurants and molecular gastronomy, Singapore has it all – just make sure you arrive at IMS Asia-Pacific with an empty belly.
3. PARTY AT THE LARGEST BEACH FESTIVAL IN ASIA
Inspired by the beaches and legends of Ibiza, IMS’ partner festival ZoukOut knows how to bring a festival. The line up alone boasts a little something for everyone – from leading mainstream names like Tiësto, Axwell V Ingrosso and DJ Snake to the top underground talents like Dixon, DJ Tennis and Jamie Jones, there’s a beat to dance to for any taste. On December 11th and 12th, ZoukOut takes over Siloso Beach in Sentosa to showcase an eclectic mix of talents across the electronic spectrum: techno, underground, big room and even local Singaporean talents will make this event one you can’t miss.
4. CONNECT WITH A TRULY GLOBAL NETWORK
Whether you’re a Westerner seeking a way into the market or from the Asia-Pacific region and looking to expand, there is no better location to head to than Singapore for IMS. Asia-Pacific is the next lucrative market for electronic music and Singapore is it’s meeting point – the ideal location to bridge the gap between the East and West. IMS Asia-Pacific is where the global community unites to bring together top industry leaders, artists, promoters and brands from the region.
5. EXPLORE AND BRIDGE CULTURAL DIFFERENCES
As global as the industry may be, each venture into a new market requires a bridge between the two distinct cultures. Last year at IMS Asia-Pacific, local leaders educated our global audience about the importance of how sensitive Asia is to the issue of drugs and drug-related deaths. Investing and learning about one can only be done effectively with feet on the ground in the region and with stories from local counterparts of Asia-Pacific. IMS offers the unique opportunity to spark valuable conversations like these with leading figures of the region.
There is so much to be learned and taken away from the region – from the market opportunity to the sights to see and foods to eat – Singapore is a music capital and a cultural exploration that can’t be missed.