KEVIN WATSON PRESENTS … AN INTRODUCTION TO THE CHINESE ELECTRONIC MUSIC INDUSTRY
International Music Summit’s renowned Business Report has become a vital tool for the industry year after year. With the inaugural edition of IMS China, the first China-centric Business Report was created in effort to help truly understand the vast and growing market in China.
The Business Report revealed interesting information that will be an important for the industry to reference moving forward:
If the Chinese market were even a quarter of where the US is today, there would be 40 new festivals a year as big as STORM.
Additionally, event capacity is reflecting the growth, jumping 30% every year.
And finally, if a 3% penetration is applied to China, that could mean as much as 6.6 million potential festival attendees.
Citing international collaboration and esteemed recognition of nightlife venues in Shanghai and exploring statistics of the massive growth in event capacity and ticket sales in the country, Kevin Watson presented telling numbers for the international and local audience in attendance at IMS China. Though notably still a young market, the numbers show serious promise for an industry that continues to climb.
View and download the report here.