We welcome Smirnoff Sound Collective™ at our 10th anniversary and are excited by Smirnoff’s™ pledge to foster Gender Diversity in Electronic Music – a commitment by the brand introduced on International Women’s Day 2017.
The campaign highlights shocking industry statistics to draw awareness to the gender issue in electronic music. Did you know only 17% of electronic music festival headliners in 2016 were female? And only 5% producers? The ambition is to double the number of female headliners by 2020 together with key industry partners.
After kicking-off with a global announcement on International Women’s Day w/ Events in New York, London and Berlin it is time for the next step. Meet the Smirnoff Sound Collective Team Leila Fataar (Head of Culture and Entertainment for Diageo Europe), Julia Weber (Culture and Entertainment Manager, Germany) and Nicholas Cornbleet (Smirnoff Brand Manager) at the Smirnoff IMS beach lounge to explore how to drive the change. What does the industry need? What projects should be supported? How can we educate the next generation and give talented artists a bigger stage? The Smirnoff Sound Collective Team is here to soundboard and discuss ideas and their Beach Lounge is open daily from 11am-8pm.
Together with shesaid.so, Smirnoff Sound Collective™ will host a Diversity Debate on Thursday May 25th entitled “Balancing the Ratio – How the Industry needs to address Gender Disparity in Electronic Music” which will be moderated by Mark Lawrence (AFEM) and feature the Panelists Andreea Magdalina (shesaid.so, Founder), Leila Fataar (Diageo, Head of Culture & Entertainment), Miss Kittin (Artist), Ralf Kollmann (Mobilee, Co-Founder), Terry Weerasinghe (Beatport, GM & SVP Beatport).
The IMS Debate is followed by a “Diversity Roundtable” Brunch on May 26th at the Smirnoff Sound Collective IMS Beach Lounge. Over Smirnoff Bloody Marys leading Industry Player are invited to get to the bottom of the complexities of the deep-rooted Disparity issue and foster ideas and action steps that could enable a genuine,
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Smirnoff has adopted a long-term approach to ensure genuinely effective solutions, working to a three-year strategy with International Music Summit as the leading Industry Platform, using IMS’ connections to enlist talent and organizations who are not only recognized for their credibility in electronic music but also for championing this cause independently, Smirnoff’s first step has been to secure a pledge from industry gatekeepers best placed to help fight the cause for gender parity.
“Equalizing Music” began with a push for industry partners to get involved. By signing a pledge, each partner made a commitment to increase representation. Some key industry leaders who have signed include Spotify, Pitchfork, iHeartRadio, Deltic Group, Mixmag, THUMP, Broadly and more. Together, these organizations are advancing gender representation across performance bookings, exposure in media and other opportunities.
#2xwomenheadliners #SmirnoffSoundCollective @smirnoff_europe
SMIRNOFF SOUND COLLECTIVE SESSIONS
IMS LEGENDS AWARDS DINNER – PRESENTED BY SMIRNOFF SOUND COLLECTIVE HONOURING RICARDO URGELL (PACHA)
Pacha, Ibiza Town Ticketed Event Only. €150 including three-course meal, drinks
Briefing: Ricardo Urgell, founder of Pacha, is a true pioneer and the maverick behind the brand that has touched millions of lives over the years – this award fittingly commemorates his achievements. In association with Diario de Ibiza and Bridges for Music.
DEBATE: BALANCING THE RATIO – HOW THE INDUSTRY NEEDS TO ADDRESS GENDER DISPARITY IN ELECTRONIC MUSIC (HOSTED BY SHESAID.SO & SMIRNOFF SOUND COLLECTIVE)
Andreea Magdalina (Shesaid.so/IAMJT, Founder/Co-Founder, USA) Leila Fataar (Diageo, Head of Culture & Entertainment, UK) Miss Kittin (Artist, France) Ralf Kollmann (Mobilee, Co-Founder, Germany) Terry Weerasinghe (Beatport, GM/SVP Music Marketing and Analytics, Germany) Moderated by Mark Lawrence (AFEM: Association for Electronic Music, CEO, UK) Briefing: Women make up for only 17% of headliners at popular music festivals around the world. This panel will aim to explore steps that the industry can take in order to balance out these numbers across the board.
AFEM LOUNGE IN ASSOCIATION WITH TICKETMASTER AND SMIRNOFF SOUND COLLECTIVE
Hard Rock Hotel Rooftop Enzo Siffredi
Briefing: Please join the Association for Electronic Music in partnership with Ticketmaster and Smirnoff Sound Collective for the latest installment of the AFEM Lounge. An opportunity to network with over 300 industry professionals sound tracked by an exclusive vinyl set of sun kissed soul, disco and house from Enzo Siffredi. Complimentary drinks.
BRUNCH: SMIRNOFF SOUND COLLECTIVE AND SHESAID.SO PRESENT REAL TALK – A DIVERSITY ROUNDTABLE BRUNCH
Beach Bar at Hard Rock Hotel – Invite Only Briefing: Join Smirnoff Sound Collective for an intimate brunch where the debate about diversity in music will continue in full force.
ANNOUNCEMENT: SMIRNOFF SOUND COLLECTIVE
Leila Fataar (Diageo, Head of Culture & Entertainment, UK) in discussion with Ben Turner (Graphite/IMS, CEO/Partner, UK)
IMS DALT VILA IN ASSOCIATION WITH PIONEER DJ AND SMIRNOFF SOUND COLLECTIVE
Dalt Vila, UNESCO World Heritage Site, Ibiza Town
17.00-18.00 Manu Gonzalez b2b Lollino (BURN Residency)
18.00-19.00 B.Traits b2b Jesse Rose
19.00-20.00 Kenlou b2b The Martinez Brothers
20.00-21.00 Kenlou b2b Dixon 21.00-22.00 Nicole Moudaber b2b Pete Tong
22.00-23.00 Miss Kittin b2b Seth Troxler
23.00-00.00 Maceo Plex b2b Tale of Us
Use these hashtags to connect on socials: #2xwomenheadliners #SmirnoffSoundCollective