The Association for Electronic Music has appointed Mark Lawrence as its first CEO. Lawrence previously spent 10 years at UK collection society PRS For Music, latterly as Director of Membership, responsible for 100,000 members worldwide.
His appointment was confirmed at a board meeting of AFEM held at the International Music Summit (IMS) in Ibiza.
Lawrence has a long association with the dance and electronic music genres. In 2012 he launched PRS’s Amplify initiative focusing on the genre, he has spoken at numerous industry events and he co-owns independent house music label Black Rock Records with DJ Steve Mac.
Lawrence began his career in retail banking before joining mechanical rights licensing agency MCPS in 2004. He was promoted to Director of Operations in 2006 before becoming Director of Corporate Planning of PRS for Music three years later. He was promoted to Director of Membership and Rights in 2010, leading a team of 120 staff serving a membership of over 100,000, ranging from major international publishers to individual songwriters.
While at PRS he launched and led Amplify, an initiative to increase membership in the dance music sector and improve the accuracy and value of royalties paid to writers in the genre. He left PRS earlier this year.
He said, “I am delighted and honoured to have been selected by Ben and Kurosh to run this organisation. AFEM has the opportunity to be something amazing – a global electronic music organisation representing everyone from labels to DJs to promoters to publishers, small or large, young or old. I am committed to turning that vision into reality.”