IMS Ibiza 2015 – Weekly Highlights

In review – Ten things we learned from IMS Ibiza 2015:

  • The global electronic music industry is flourishing and has been valued at $6.9 Billion
  • The South African market is going through huge growth with 50,000 people attending last year’s Ultra South Africa
  • Revenue from brand partnerships is probably the second most important thing behind touring for an artist
  • It is clear the war on drugs isn’t working and we need to move away from criminalisation and towards education and support
  • Billing politics are ultimately a waste of everyone’s time
  • Soundcloud has surpassed 100 million track uploads
  • The New Breed panel featured more women than men for the first time in IMS history
  • Media partnerships with curated content is a more authentic way to communicate with Millennials through social media
  • 92% of delegates are not interested in Jay Z backed streaming platform Tidal
  • San Antonio provides an entry point to Ibiza for those who can’t afford the major clubs every night