Day Two Highlights From IMS Ibiza 2017

Today’s highlights include IMS introducing MAAC (Music Against Animal Cruelty), the organisation helping save endangered wildlife through the medium of music. New Order’s Bernard Summer joined BBC Radio 1’s Pete Tong MBE to discuss highlights of his multi-decade career, creating his album Technique in Ibiza and spoke out about the recent tragedy in his hometown of Manchester UK. Facebook’s Glenn Miller advised electronic artists to embrace social media’s latest technology; including Messenger bot, Facebook live and tour creation as key practices. 

MAAC

Jonny White (AKA Art Department), Wade Cawood (CEO Pulse Global) and Jack Baucher (CEO Tears for Tigers) came together to introduce MAAC and discuss how they will help protect endangered wildlife through the music industry. They revealed staggering statistics – during the 3 days of IMS Ibiza over 300 Elephants will have been culled globally. Every 20 minutes, the world adds another 3,500 human lives but loses one or more entire species of animal or plant life – at least 27,000 species per year. MAAC have realised that there is an often overlooked opportunity for artists and fans who are passionate about the issue of animal rights and want to make a difference. MAAC plan to galvanize the support of the music industry—a worldwide collective of likeminded individuals who together can make a significant difference.

Communications and Strategy expert Helen Strange unveiled real strategies about how to start creative effective promotion. This included building likes and followers organically. 

Gianfranco

Mixmag’s Global Editorial Director Nick DeCosemo talked to Media Records founder Gianfranco Bortolotti and provided the conference with an account of his 30 years in dance music, the challenges of launching the label and embracing the future. Media Records set the blueprint for modern labels way ahead of their time combining elements such as A&R and licensing highlighting the forward-thinking mentality of the label. “Our vision has always been the sound of the future.”Gianfranco Bortolotti. 

BURN Residency returned to IMS, where it was first launched, with last year’s winner Lollino rubbing shoulders with industry professionals Loco Dice, Pete Tong, Charlotte Lucy Cijffers of DJ Mag and Michael Weicker of AMM Management.Their panel looked at how to nurture the next generation.

The IMS Masterclass unveiled Facebook best practices: Facebook Live / VR / AIGlenn Miller, Patrick Walker and Scott McKenna advised essential tips and best practices for page and campaign management and successful Facebook Live Streaming, which is now driving artist page growth more than any other method. 

Jesper Skibsby introduced World Airplay Radio Monitor (WARM), the first large-scale radio airplay monitor, built solely for the purpose of giving transparency for the individual musicians.

AFEM’s Mark Lawrence moderated the IMS Ten Year Report debate, discussing how much A&R is valued today by some of the industry’s brightest music brains. From influential indies like !K7 and R&S to the big guns at Sony and Virgin, they looked back and also focused on where we go from now. A lesson in how to get signed and how to develop talent in 2017.

YGN/Buzz Jam presented a panel debating what artists and labels can do to create new and exciting product experiences both ‘off’ and ‘on’ digital platforms. 

The founding member of the iconic 80’s English band Joy Division and New Order Bernard Sumner shared his reaction on the Manchester tragedy during his talk with BBC Radio 1’s Pete Tong MBE. “It breaks my heart. What a pointless act of brutality. It’s my home city.” Bernard Sumner. He also shared memories from recording one of the finest albums of 1989, Technique, on the island of Ibiza during a time when dance music was taking Balearic beat to a whole new dimension.

IMS announced this year’s Visionaries contest winner as Mich Mellard of Birmingham, UK.  Watch his video here.

MAW

SheSaid.So and Smirnoff Sound Collective joined forces to discuss how the music industry needs to address gender disparity in electronic music and how we can balance the ratio. 

Aftercluv/Universal Music Latin America’s New Business Development Director Rodrigo Frutos spoke about the major label’s commitment to electronic music representing Afterluv, a record label, artist services, media multi-platform, brand partnerships agency and lifestyle brand run by Luis Estrada from Los Angeles with offices in 9 countries.

The Break-out Session talked tax – an overview for international artists, managers, agents and promoters. PwC is one of the world’s largest network of firms offering tax and legal services. Top representatives gave the low down on International Tax Law and Intellectual Property from a practical point of view for all players of the electronic music industry. 

Aftercluv returned to discuss ‘Latin America: The Tipping Point’. For years Latin America has served as a powerhouse on the live music front hosting some of the largest crowds the world has ever seen. Now boasting a burgeoning music streaming audience, the region has begun garnering global attention on a massive scale. 

Pete Tong sat down with Masters at Work’s Kenny Dope and Louie Vega; the legendary house-garage production and remix team that redefined the way we think of music in clubs. In recent months, the underground Techno community has got closer to Masters at Work than ever before with Louie adopting Richie Hawtin’s MODEL1 mixer, and Kenny playing at HYTE in Amnesia. This talked covered illustrious careers from the Nu Yorican Soul years through to the Sound Factory Bar in New York.