For the third consecutive year, IMS partnered with W Hotels Worldwide and hosted an industry panel discussion on “Empowering Women in Electronic Music”. The panel was inspired by tokenism towards women in electronic music, and IMS with W and Shut Your Pretty Mouth decided to tackle the issue head on.
The following day, IMS, W Hotels Worldwide and SYPM (a magazine and club night dedicated to female creative talent), took over for an official after-party at Blue Marlin, featuring an all-female DJ line-up, including Sister Bliss (Faithless) and Scarlett Etienne,as well as the 2012 W Hotels & burn studios DJ Lab artists Posso.
The three-day collaboration ended on May 27, when IMS and SYPM traveled to the iconic W Barcelona Wet Deck as the hotel celebrated the kick-off of its summer season. The evening affair is attended every year by the who’s who of Barcelona. Once again Sister Bliss (Faithless), Scarlett Etienne and Posso had the crowd dancing from start to finish.